Given that Now Casting is, theoretically, a professional organization, can't someone from Backstage just get on the phone to them and say, "Hey, could you please stop spamming our board?"
I have trouble, for instance, imagining a BSW employee going over to the Showfax board and repeatedly posting plugs for the newspaper: "Hey folks, I'm an actor like yourselves, but I just happen to work for Back Stage West, and I'm wondering if you've considered the advantages of a subscription... Cause, we actors have to stick together, y'know?"
I mean, for a company trying to maintain any kind of professional reputation, this kind of tactic is... embarrassing, no?
Not to mention that it looks a little desperate, given that the company's existed for a while. Does anyone know how the company's doing just now?
It occurs to me in fact this could make a very nice BSW article: "Why is Now Casting spamming a message board?". The article could point out that the company has been around for a few years and suddenly is posting blatant plugs to multiple threads on an actor's board. Why? What's going on there?
Clearly, they want publicity. Give them publicity.