quote:

Pfizer is set to resume promotion of its blockbuster heart drug Lipitor on television -- this time without a celebrity endorsement or expert advice -- after a half-year hiatus following claims of misleading advertisements featuring Robert Jarvik, the inventor of an artificial heart.

The new television ad, set to debut Tuesday, features a testimonial from heart-attack survivor John Erlendson, a 58-year-old California talent agent. ...